Oz, a TV personality made famous by Oprah Winfrey. The fruit is known in India as gambooge. It is apparently also an ingredient in some weight loss products as hydroxycitric acid. Oz promoted it and continues to assert that garcinia cambogia is an effective aid to weight loss.
The claims for weight loss are nothing short of outlandish and there is real science that suggests the whole thing is a hoax.
Superb stuff here Henneke, You’re absolutely right about testimonials. They’re much more powerful when they share something specific. There are times when the generic ones work too, but you would want each testimonial to be super specific if you charge a high price for a product or service.
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