Meghan Godorov, assistant director for career development at Mount Holyoke College, advises students to take a unique approach to writing a cover letter. Hallenbeck also recommends that applicants make a list of the ideal qualifications the company is looking for in a candidate.
Rich Grant, internship coordinator at Colby College, also advises students to learn about the organization by speaking with people who work there. Informational interviews will lend a job seeker further insight into daily life at the company. The first rule of thumb in writing a cover letter is to address the company formally and outright, Iesha Karasik, career services director at Pine Manor College, says. You should be sure to direct your cover letter to a specific person, too.
This will not only show the employer your initial interest in the position, but also your seriousness as a candidate.
Karasik says to be clear and concise in asking for an interview. The point of the cover letter, after all, is to persuade the employer that you are the best candidate for the job. Having a clear call to action—in this case, for an interview—followed by your detailed contact information, is key to clinching your spot as a viable candidate. Once you have researched the company and scanned the job posting for key words, be sure to incorporate these phrases into your cover letter. The best way to do this is to include the key phrases and industry jargon in descriptions of your skills and experiences, Reesa Greenwald, director of the career center at Seton Hall University, says.
Godorov adds that proper use of specific career and industry keywords will showcase your knowledge and passion for the field. Though your cover letter should portray you as a skilled candidate, it is more important that you show how the company will benefit from your expertise.
Framing your cover letter to address the needs of the company, Hassinger says, will show how you are the best candidate for the job without explicitly saying so. Employers want to hire someone who will be a good cultural fit and can help the company meet its goals. Make sure you convey why and how you would add value—a key factor in the hiring process, she says.
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